AI-driven blog automation, from news monitoring to publication

Following the news, doing the research, writing and putting everything into WordPress by hand: one blog article took a large part of a working day, so articles appeared only now and then. The question: publish relevant Dutch-language blog articles regularly without staff spending time on it every day, with a solution that recognises current topics, speaks to different audiences and safeguards house style, reliability and SEO.

A content chain that follows the news sources every day and selects the topics that are current and relevant to the audience. An editorial step picks the angle and the audience, a research step checks the facts and collects the sources, and a copywriter step writes in the tone of voice of Clear IT. Then come quality checks on structure, readability and writing rules, imagery and SEO. The article goes live in WordPress automatically; someone at Clear IT checks afterwards that it is in place correctly.

What remains per article is a check: see that it sits correctly on the site and adjust something in WordPress if needed. Clear IT now publishes consistently, in a fixed brand voice and with sources under every article.